The first Stikky Book was published in 2003 after
a web-based trial generated far more interest than we expected
The first book, Stikky Night Skies, took a year to create.
The series covers topics believed to be of value and interest to
anyone. They have been created because they could not find a 'how
to' book that takes into account recent findings about how people
learn. Instead, they often provide too much information and
structure it in a way that makes sense to experts but not to
beginners. According to research, most people read less than half of
'how to' books they buy.
The Stikky approach.
- Start with small pieces of knowledge and systematically build
them into a comprehensive picture
- Make the practice environment as similar as possible to the
real world
- Organize the topic around readers' goals such as: Which way
is north?
- Provide plenty of practice-80% of learning is really
re-learning so we stage multiple opportunities to test and
reinforce your knowledge
- Make it fun.
How a Stikky book is created
Each book is prepared with the help of domain experts. It
goes through multiple rounds of review by Test Readers.
Every time they get stuck it is recorded, together with hundreds of
other suggestions, and make careful changes. Then the whole process
is repeated.
Everything about Stikky products is informed by this research: the
format, the binding, even the name. And we only publish a book when
it they know it works.
The Stikky Charity Pledge
Stikky promise to spend 10% of profits from the series on
knowledge-based charity. Stikky believes that knowledge generates
independence and so is a liberating form of aid.
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